Interviewed on 14 Sep 09
Mark Boost, Managing Director
Advantage Interactive Ltd is a leading UK Internet Service Provider established in 1999.
Advantage Interactive offers an entire suite of digital solutions for any business. These range from domain registration & shared web hosting to Colocation & fully managed server networks from our custom built state-of-the-art data centre located just outside of London.
We've heavily invested in technology, network infrastructure and people – providing you with a suite of services that are extremely high performing, reliable, scalable and cost effective.
Our data centre utilises the very latest technologies to make it extremely energy efficient. We have used the very latest cooling technology, using free cooling and also Minkel’s Cold Aisle Corridor system, combined these save up to 40% of energy on cooling. This give us a very energy efficient data centre, when compared to a traditional data centre.
What unique selling points do you offer?
Our data centre utilises the very latest technologies to make it extremely energy efficient.
We use Denco’s Ambicool cooling system which uses indirect free cooling, utilising the cold external air during the winter and colder months.
By combining this system with Minkel’s “Cold Aisle Enclosure”, which vastly increases cooling efficiency by only cooling within the enclosure and not the data hall as a whole, our cooling system is 40% more energy efficient than a traditional data centre.
Describe the services you offer?
Colocation
We can offer full racks, half racks, quarter racks and also colocation by the 1U. All cabinets can be supplied with up to 2 x 32A feeds.
Managed Servers, Virtualisation and Cloud Hosting
We can build custom tailored fully managed server networks; including load balanced solutions and high availability servers, on either Linux or Windows platforms.
Virtual Servers & Dedicated Servers
We also provide pre-configured Virtual and Dedicated Servers, via our brand www.ServerChoice.com.
Describe your target market?
Our main target market is SME's. We offer a suite of solutions which offer customers a cost effective transition from off the shelf offerings to a more tailored service. We cater for everything from entry level virtual servers to more advanced solutions such as virtualisation and colocation, so our customers are always safe in the knowledge that they can grow with us and not out grow us.
How is your company planning for the future?
We have invested heavily in new technologies and are always on the look out for the next big thing.
We are currently focusing a lot of our solutions around energy effieciency and resilience, we therefore believe that virtualisation and cloud hosting offerings are a going to be key part of our future.
What benefits can you offer your customers?
Our customers can benefit from our 10 years experience in the Internet services industry. We are one of the largest web hosting companies in the UK with over 200,000 satisified customers.
We always aim to please and be extremely flexible to our customer needs. Our customer service has a reputation for being second to none, so you can trust you're in safe hands.
How do you support your customers?
All of our customers benefit from our highly regarded telephone and email support service. In addition with our managed services, we offer gauranteed response times on support queries, giving you peace of mind that if any issue does occur, it will be promptly dealt with.
